Innovator.    Thinker.    Author.    Professor.


Gerard Tellis is an engaging speaker who presents insightful and cutting edge findings on important issues such as innovation, globalization, growth, new products, global strategy, and advertising. Here are samples of his talks, keynote addresses, and audiences.

 

Sample of Talks

                »  Building a Culture of Relentless Innovation

                »  Innovation of Firms Across Nations

                »  Total Shock Market Returns to Innovation

                »  Breaking the Incumbent's Curse

                »  New Tools and Metrics for Innovation

                »  Pitfalls of Pioneering and Strategies for Late Entry

                »  True Causes of Enduring Market Leadership

                »  The Value of Quality

                »  Managing Technological Evolution

                »  Decoding Disruption

                »  Global Takeoff of New Products

                »  International Diffusion of New Products

                »  Quality Versus Network Effects in the Success of New Products

                »  Global Consumer Innovativeness

                »  Indirect Netwrok Effects in New Product Growth

                »  Getting a Grip on the Saddle of New Product Growth: Cascades, Chasms and Cycles

                »  Does Advertising Really Wordk: When, Where and How

                »  Measuring Advertising Effectiveness in the New Economy

                »  Effective Advertising

                »  Advertising Appeals in Evolving Markets


Sample of Audiences For Talks and Keynotes
Firms Universities
Accenture Harvard Business School
HP Wharton School, University of Pennsylvania
Lever Brothers Michigan's Ross School of Business
Clorox Berkely's Hass Business School
Procter & Gamble Dartmouth's Tuck School of Business
Whirlpool Corporation UCLA's Anderson School of Management
Cadbury Schweppes Columbia Business School
Xerox Emory University's Goizueta Business School
Kellogg Londong Business School
Nestle Cornell University's Johnson School
British Petroleum UT Texas' McCombs School of Management
TNS MIT Sloan Business School
Bowater Scott Florida's Warrington College of Business
Nicholas Kiwi Notre Dame's Mendoza School of Business
White Wings INSEAD
Resources Global, Inc. Pittsburgh's Katz School of Business
Penn State's Smeal College of Business
OSU's Fisher College of Business
Stockholm School of Economics
   
Business Conferences Academic Conferences
World Advertising Assocations Marketing Science Conferences
Conference Board American Marketing Association Summer Conference
Advertising Research Foundation European Marketing Association
The Priciing Institute American Marketing Assocation
Public Relations Society of America Product Development and Management Assocation
Institue of International Reserch (IIR) American Advertising Association
The Marketplace American Accuonting Association
AMA-Sheth Foundation Doctoral Consortium
   

(c) Gerard Tellis, 2007.
All rights reserved.