Innovator.    Thinker.    Author.    Professor.

MSI/Paul Root Award
for best contribution to Marketing Practice in Journal of Marketing, 2009

Lifetime Achievement Award for Contributions to Behavioral Pricing 2009

EMAC Award for best paper based on a dissertation 2009
(with Seshadri Tirunillai)

USC Mellon Award
for mentoring doctoral students, 2007

Vijay Mahajan Award
for Lifetime Contributions to Marketing Strategy from the AMA Tech/SIG, 2006.

Best Paper on Global Marketing published in 2004
from American Marketing Association Global/SIG.

Product Development and Management Association Award
for Best Paper presented at 2005 Research Forum.

American Marketing Association, Tech-SIG Award
for Best Paper Published in 2004.

American Marketing Association-Leonard Berry Award
for best book (Will and Vision) in marketing in the last 3 years, 2004.

Impact on Management Practice Award
for research on International Takeoff, published in Marketing Science,
Erasmus University Rotterdam 2004.

Harold D. Maynard Award
for most significant contribution to Marketing thought in Journal of Marketing, 2002.

Frank M. Bass Outstanding Dissertation Award
for best paper in Marketing Science, 1998.

William F. Odell Award
for best paper in Journal of Marketing Research, 1998.

Harold D. Maynard Award
for most significant contribution to Marketing thought in Journal of Marketing, 2000.

Distinguished Alumnus Award
University of Michigan, Ann Arbor, April 2003.

Phi Kappa Phi USC Faculty Award
for creative works, 2003.

Best paper in MSI Conference on Global Marketing
organized by the Marketing Science Institute and International Journal of Research in Marketing, 2003.

Harvard Business Review citation for Will and Vision
as one of best business books of 2001.

Best Paper Award
Marketing Science Institute’s Working Paper Series 1993.

Best Paper Award
of American Marketing Association Summer Educators’ Conference, 1982.

Chester B. Phillips Award
for Outstanding Teaching as a professor, 1988.

Finalist for American Marketing Association-Leonard Berry Award for best book in marketing for Effective Advertising, 2005.

Runner up for Harold D. Maynard Award
for best paper in Journal of Marketing 2010 .

Semi-Finalist for INFORMS Edelman Award
for Research 2005.

Semi-Finalist for INFORMS Wagner Award
for Research 2005.

Finalist for Best Paper Award
in the Journal of Retailing, 2004

Finalist for Best Paper
of AMA Tech SIG, 2003.

Finalist for the Practice Prize
of the INFORMS Society of Marketing Science, 2005.

Finalist for Practice Prize
of the INFORMS Society of Marketing Science, 2004.

Finalist for William F. Odell Award
for best paper in the Journal of Marketing Research, 2003.

Finalist for 2004 Practice Prize
of the INFORMS Society of Marketing Science.

Finalist for Paul Green Award
for best paper in Journal of Marketing Research, 2000.

Finalist for William F. Odell Award
for best paper in Journal of Marketing Research, 1996.

Finalist for John D. C. Little Award
for best paper in Marketing Science, 1995.

Finalist for Best Paper
in Journal of Advertising, 1995.

Finalist for William F. Odell Award
for best paper in the Journal of Marketing Research, 1993.

Faculty Fellow, AMA Doctoral Consortium
Arizona State University, 2007.

Faculty Fellow, AMA Doctoral Consortium
University of Maryland, 2006.

Faculty Fellow, AMA Doctoral Consortium
University of Cincinnati 2005.

Faculty Fellow, INFORMS Society of Marketing Science
Erasmus University , 2004

Faculty Fellow, AMA Doctoral Consortium
Texas A& M University , 2004

Distinguished Alum Award
The University of Michigan , Ann Arbor , 2003.

Faculty Fellow, AMA Doctoral Consortium
University Of Minnesota , 2003

Faculty Fellow, INFORMS Society for Marketing Science, Doctoral Consortium
University of Maryland, 2003.

Faculty Fellow, AMA Doctoral Consortium
Emory University , 2002.

Faculty Fellow, AMA Doctoral Consortium
University of Western Ontario , 2000.

Faculty Fellow, AMA Doctoral Consortium
Emory University , 2002.

Faculty Fellow, AMA Doctoral Consortium
USC, 1999.

Faculty Fellow, AMA Doctoral Consortium
University of Georgia , 1998.

Faculty Fellow, AMA Doctoral Consortium
University of Illinois , 1993.

Faculty Fellow, AMA Doctoral Consortium
Harvard University , 1990.

Beta Gamma Sigma
University of Michigan , 1984

Fellow, AMA Doctoral Consortium, 1982

Marketing Science Institute Grant
for research on , Global Takeoff, 2005.

AT Kearney grant
for research on Global Consumer Innovativeness.

Marketing Science Institute Grant
for research on Technological Evolution , 2002.

Marketing Science Institute Grant
for research on International Takeoff, 2002.

Marketing Science Institute Grant
for research on the leader’s curse, 1998.

Marketing Science Institute Grant
for research on advertising effectiveness, 1998.

Marketing Science Institute Grant
for research on organization for product innovation, 1995-1996.

Department of Education Grant
through USC CIBEAR for research on patterns of international entry, 1994.

Department of Education Grant
through USC CIBEAR for study tour of East Asia 1995.

Marketing Science Institute Research Grant
for research on pioneers, 1992.

Marketing Science Institute Research Grant
for advertising research, 1987.

Marketing Science Institute Research Grant
for advertising research, 1986.