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Academic Experience |
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Neely Chair in American Enterprise and Professor of Marketing
University of Southern California, Los Angeles.
1993 to present
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Director of USC Marshall Center for Global Innovation
University of Southern California, Los Angeles.
2004 to present |
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Visiting Professor of Marketing, Strategy and Organization
Judge Institute of Management, Cambridge University, UK.
2003 |
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Distinguished Professor of Marketing Research
Erasmus University Rotterdam, Netherlands.
Summer 2002, 2004 |
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Distinguished Visiting Professor
Erasmus University Rotterdam, Netherlands.
Summer 2002, 2004 |
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Visiting Fellow
Sidney Sussex College, Cambridge University, UK.
2003 |
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Professor
University of Southern California, Los Angeles.
1989 to 1993 |
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Associate Professor
University of Iowa, Iowa City.
1983 - 1988; 1988-1990 |
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Research and Teaching Assistant
University of Michigan, Ann Arbor
1979 - 1989 |
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Business Experience |
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Sales Development Manager
Johnson & Johnson, Bombay.
Responsibilities included Brand Management, New Product Introductions and Sales Staff Planning.
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Consulted for multinational corporations. |
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Expert witness for SEC, public corporations, and private entities. |
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Consulting |
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Whirlpool Corporation |
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Procter & Gamble |
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Nestle Food Company |
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Lever Brothers |
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Trope & Trope |
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Futuredontics |
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Shook, Hardy & Bacon |
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Los Angeles Department of Transportation |
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Women's Health Center & Conceivable Concepts |
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